United Imaging Healthcare European Sales Event

Bringing Europe Together in Rotterdam

In February 2026, United Imaging Healthcare Europe brought together partners from across Europe for a four-day international sales event in Rotterdam. The event marked an important milestone following the establishment of the company’s European headquarters in the city and a year of significant growth across the region.

Philogirl was responsible for the full concept, organisation and execution of the event – from programme development and international communication to logistics, partner engagement and on-site event management.

The challenge

United Imaging aimed to bring together its European partner network to:

• Align on the strategic vision for 2026
• Strengthen relationships with partners across Europe
• Provide product sales training across multiple imaging modalities
• Facilitate collaboration, knowledge exchange and networking

The event needed to combine strategy, training, and relationship building in a professional international setting, while coordinating participants from multiple European countries.

Our approach

Philogirl developed and delivered the complete event framework, ensuring consistency across logistics, communication and participant experience.

Programme development

We designed a four-day programme combining strategy sessions, product training and interactive workshops. Sessions included:

• Vision and strategy for United Imaging Healthcare Europe
• Product sales training for MI, CT, MRI, XR and uAI solutions
• Workshops supporting partner performance and commercial growth
• Sessions highlighting the role of imaging technology in high-quality and accessible healthcare
• Networking moments for strengthening the European partner community

Event production and logistics

Philogirl coordinated the full operational execution of the event, including:

• Venue sourcing and event logistics in Rotterdam
• Participant registration and event management
• On-site coordination and hostesses
• Production of the programme booklet and event materials
• Guest management for international attendees

Gala dinner and awards

A highlight of the event was the gala dinner, designed to celebrate the achievements of United Imaging’s European partners.

Philogirl organised the full evening programme, including:

• Concept and organisation of the gala dinner
• Design and production of the partner awards, developed together with an external creative partner
• Table planning and placement cards for guests
• Coordination of live entertainment, including a DJ, pianist and vocal performers
• Atmosphere and flow of the evening programme
• Design of clothing of the Queen of the evening Gona Aziz 😊

The gala dinner created a celebratory and memorable moment within the event, recognising partner performance and strengthening relationships within the European network.

International communication

Because partners joined from across Europe, clear communication was essential. Philogirl developed and managed the communication around the event, including:

• Creation of the official event invitations and reminders
• Registration communication and partner updates
• Programme information and practical updates
• Coordination with the United Imaging European leadership team

All communication was delivered in English to ensure accessibility for the international audience.

Event report

Following the event, PhiloGirl prepared a comprehensive event report, documenting key highlights, outcomes and participant engagement. The report provided United Imaging with insights and materials to support internal communication and future event planning.

The result

The event successfully brought together United Imaging partners from across Europe for four days of strategy alignment, training and collaboration.

Key outcomes included:

• Strong engagement from the European partner network
• Alignment on the 2026 strategic direction
• Valuable knowledge exchange across sales teams and partners
• Recognition of partner achievements during the gala awards evening

Rotterdam proved to be an ideal setting for the event – an international city reflecting the company’s European ambitions and commitment to innovation.

Services delivered by PhiloGirl

• Event concept and programme design
• Venue sourcing and logistics coordination
• International event communication
• Registration management
• Programme booklet and event materials
• Gala dinner concept and organisation
• Award design and production
• Entertainment and guest experience coordination
• Hostess coordination and on-site management
• Post-event reporting